HOLIDAYS, HOME STAGING

Selling and Staging during the Holiday Season

we-answer-wednesday-selling-and-staging

“We are selling our home and our agents wants to book our photos.  Should we have them done before or after we decorate for Christmas? Our house looks so beautiful with the tree up and the stocking hung on the mantle. We love it and we think others will too!”

Christmas is right around the corner and it is such a wonderful time of year!  Decorating is one of our favourite parts of the season, too – it’s festive and fun! But when it comes to selling your home, holiday decor presents more negatives than positives….and there are definitely buyers out there looking for their new home during the Christmas season, so you don’t want to turn them off!

We love the welcoming exterior – it’s seasonal but not over done.  But be sure not to leave it up too long….or put it up too early….

What are the negatives of  seasonal decorating (for any holiday) while selling your home:

1. Distracting.

Yes, Christmas and other holiday decor is beautiful but it can really distract buyers from seeing the beauty and features of your home as they will be focused on the tree, wreath, lights, stockings and more…..and not the windows, layout …

A few festive Christmas mantle but this would be distracting for buyers. I would remove the banner and gifts. You could keep the garland and stockings for the Christmas season – but decorate after your photos!

2. Clutter.

Although we never really view or consider holiday decor pieces to be clutter when they are out on display they do take up room and can make a space look and feel cluttered and over stuffed.  Think about how much smaller a room looks with a 7 – 8 ft tree in it – it takes up space!

 
3. Dating.

Holiday decor can really date your online photos and make your home look like it has been sitting on the market a lot longer than it has.  Let’s say you have your photography done in early Dec with all of your decorating done.  By mid January these photos will already look dated and it will send the message to buyers (and their agent) that your home has been sitting even though it has only been 30-40 days.

4. Personal.

When you decorate for Christmas or really any holiday, it can be a very personalized touch to the space especially if you have family heirlooms, religious items and handmade ornaments and other crafts made by your children or grandchildren.  It personalizes the space and that can make buyers feel uncomfortable (or like they are just visiting) as they are trying to picture their lives and building memories of their own in this house.

So definitely have your photos take BEFORE you decorate.

When it comes to seasonal decorating before showings and open houses – really try to eliminate or at least limit the decor – for the same reasons listed above. But if you must decorate for Christmas while your home is on the resale market – keep these tips in mind…

 
1.  Do NOT decorate BEFORE your photos.

2. Do keep it simple and tasteful with a consistent theme (for example: mixed metallics or traditional green, white and red; or country or modern).  This year keep it simple by only bringing out some decor – the house shouldn’t look like Christmas town!

3. Do NOT keep the decorations up too long or too late. Or decorate too early either. Aim to have the decor packed up by Jan 4 (approx)

4. Do NOT hang up or display really personal decor such as family photos, religious items, handmade ornaments and crafts by children or grandchildren

5. Do keep it welcoming and inviting with a small vignette by the front entry and then some decor in main living areas (try to limit to a room to two, for example the family room as the main Christmas decorating space and maybe a few items in the dining room and/or formal living room – stay consistent with that theme)

Celebrate the season without going totally over board. Remember in your new home (the next one), you can decorate as early as you want and keep it up as long as you like and you can go all out!

Remember, when it comes to selling your home you really don’t want to drag out the process so follow the steps to get it sold quickly and next Christmas you can really make up for the lack of decor!