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real estate selling


It is now mid-September, soon we will have had frost warnings, the leaves on trees are turning colour and falling, and fireplaces will soon find themselves useful. While most of us are excited for this amazing season, people in the real estate are preparing themselves because once the cold sets in, the number of buyers out there will start to sink.

While you still have time to prepare for the cold season, don’t waste these days and take advantage before the winter season sets in. Remember that no one would want to go home shopping when it’s freezing cold and everything is covered in snow!

One of the essential strategies to get a sale before the holidays is home staging, regardless if you’re using the help of a real estate agent or selling the house by yourself.

Here are a few tips to make your home look perfect this fall –


Maintain your yard

Rake leaves, trim bushes, and use seasonal flowers -Keep the house looking fresh! Always remember that the curb appeal is as important as the interior. It’s the first thing that your potential buyers will see. This about an inviting front door vignette with a wreath and maybe some pumpkins or a bench with some pillows.

Control back to school clutter

Back to school season can create clutter in your entry. Make sure to have a place for your backpacks, shoes and other items the kids need to grab before catching the bus. This can even give the new homeowners some great ideas too!


Keep it neat and simple

While Halloween and Thanksgiving are not religious specific, too much decorating can distract buyers. Remember less is more. This can be tough with children so don’t eliminate it completely but keep it subtle and stay away from the gore,  keep it cute and have it is specific areas and not every square inch of the house.


Use home decor that takes a cue from nature

Rather than ghosts, scary monsters or turkeys display pumpkins, hay and flowers. Nothing can scare away potential buyers like handmade scarecrows or frighteningly realistic gory Halloween decorations. A simple bowl of fresh apples or mini pumpkins as a dining centerpiece is simple but effective.  An empty corner that looks odd can easily be filled with a tall glass vases filled with tall sticks.  A door looks more welcoming when it is dressed up a bit too



Turn your fireplace on for showings to set the mood

A little warmth emanating from the fireplace evokes a welcoming atmosphere. A crackling fire says “welcome home”, as well as well-placed candles to complete that warm, snug room.  And in cooler months a fireplace will be on the minds of buyers, so make sure they can’t help but notice it!


Add pillows

Use furry throws pillows and texture in your home decor to create a cozy feel. Or, think about adding a splash of colour with pillows in fall inspired colours, warm colours can make any space look and feel inviting. Pillows are inexpensive additions to your home and knowing how to use them will surely bring a big difference.


The cinnamon effect

Remember to use candles, incense and other oils to infuse fall scents, like vanilla or apple cinnamon. No, you don’t need to bake a bunch of sugar cookies before the showing, but investing in a tasteful, subtle scented autumn candle will do just fine in eliciting that cozy feeling buyers want to experience when they walk into their future house.


Some simple fall decor ideas to stage your home for the season:

This wreath from Wayfair is a lovely addition to a front door or a front entry vignette – adding some seasonal colour and texture but still very simple.

Add a simple sign with a big message to your kitchen or fireplace mantle – this handmade sign from Roman Valley Farm is perfect!

An instant fall refresh to your living room with a set of 4 orange pillows – add some the sofa and accent chair (maybe even one on your bed)

Adding a landscape art piece is one of our home staging recommendations – it is calm and soothing and adds decor to the space.  This framed country side print from Minted is perfect for a living room or bedroom.


The fall is a beautiful time of year and buyers are still out there looking so be sure to take advantage of nature’s beauty and the feeling of the season to help sell your home!



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If you ever wondered if staging your home to sell was worth it, here are some

statistics that should convince you! 

Staged homes SELL 50% faster than unstaged homes

Staged homes sell for (on average) 6 to 10% more than unstaged homes

94% of staged homes SELL in one month or less

98% of staged homes SELL for more than asking price

77% of home buyers view homes first on the internet before booking a showing

63% of buyers are willing to spend more money on a house that is move in ready

87% of buyers said that the overall home presentation was a major factor in their decision to buy

Home staged PRIOR to listing SOLD in 42 days (on average).

Homes staged prior to listing SOLD 79% faster than those staged some time after being listed.

Homes staged post-listing SOLD in 189 days (on average)

Once staged, homes spent 73% less time on the market.

Over 95% of ‘Buyer’s agents’ say that home staging has at least some effect on the buyer’s view of the home.

Over 81% of buyers find it easier to visualize the property as their future home when it’s staged.

Only 10% of Real Estate Agents believe that staging “has no impact” on the dollar value of a home.

Bathroom renovations may net you 75-100% return on your dollar. Kitchens renovations may net you 50-75% return on your dollar.

79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.

Storage space–86% ranked it 7out of 10 or higher and 43% ranked it 10 out of 10

Top three interior features for selling were — freshly painted, organized storage and current flooring (from HGTV)

Your investment in staging costs less than the first price reduction.

Buyers only know what they see, not the way it could be!

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