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secrets of home stagers

home-staging-works

Home staging is a must in any real estate market.  We have been staging homes since 2003 and even though decor styles have changed the benefits of home staging have not.

Why have your home staged?

Hot or cool market home staging sets you apart from the competition. You want to stand out from the pack and with home staging you do just that.  This is how it works – you have your home professionally staged and then photographed.  Your home staging team will know what works on camera and what connects with buyers in your target group – the staging and styling team have those two important factors in mind. Now that your photos are taken and they are now online – that’s really when the viewings start.  Buyers these days are looking online first – when they see something they like they then reach out to the agent.  Now if your home looks good in photos – there will be lots of interest. Lots of interest means lots of showings which leads to an offer or possibly multiple offers.

Doesn’t a property look bigger when it’s empty?

You would think so but this is not the case.  When a house is empty – it is very tough for buyers to visualize just how big the space is.  Sure they could come with a tape measure and measure the rooms and measure out their furniture in the space but that’s pretty time consuming.  Home staging not only demonstrates the size of the rooms but there is also an emotional connection that buyers get in a staged home.  It is depersonalized enough that the buyers don’t feel like they are guests in someone else’s home but it is welcoming enough that buyers can visualize themselves in the space – living day to day but also for gatherings with friends and family.

See the difference home staging makes? These before and after photos are of a home we just staged. We chose furniture, art and accessories in colour tones that would make the space warm and inviting – we arranged the furniture in a functional way that also shows off the space and the decor selection appeals to the buying demographic, too!

Home staging works!

Home staging works because your home stager and your real estate agent are both working together to get your home sold – they are involved in the presentation of the home and the overall marketing of the home.  When a property looks good in person and in photos – you will generate lots of interests which leads to showings and offers and that means you don’t have the stress of sitting on the market…Home staging works and is a must in every market!

Home staging is a sales tool to help buyers visualize themselves in the home and making it their own.  We love to help real estate agents and their buyers sell their homes quickly, maximize their profit and with limited stress,


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best-props-to-stage-your-home

When it comes to home staging – yes, there are a number of items that must be removed from the home such as personal photos, collectibles and of course, excess or bulky furniture.  But there are certain props that really enhance the look of the home regardless of the age or decor style.

These 6 DIY props can add memorable details and welcoming feelings to buyers and just help to set the scene and really make your photos stand out from the other houses for sale.

Books

Too many books in a book case (or piles of them in office spaces and bedroom) can look junky and sloppy BUT sets of hardcover books can really complete the look of shelves or stacked on a coffee table. Check out garage sales or used book stores for affordable options be sure to check the condition of the spine (and check to make sure they don’t have a musty smell).  Stay away from controversial topics and titles.  We always look of books that are medium to large in scale, hard cover and in good shape.  Colourful spines can add a splash a colour to a bookcase or coffee table.

Bookcases are great for book storage but when it comes to staging you want every space to feel light and airy.  Full bookcases add a lot of bulk and heaviness to a room, so do a pre-pack of you books and leave your nicest ones on display.  Stack them creatively, play with colour and add some simple accessories.

Bowls of Lemons

A big bowl of bright fresh lemons is a simple way to add some colour and a feeling freshness to a space like the kitchen or as a dining centerpiece.  Use decorative lemons – they last longer plus you get that brilliant yellow colour.  Why lemons? Well, no one is ever tempted to bite into a lemon.  And yes, I have found bite marks on several occasions in our decorative fruit especially apples but some pears too.  Use a bowl that works with your decor style – long, lean glass works well for contemporary spaces, wood or pottery looks great in a rustic or country home.

A low profile bowl with lemons really allows one to see that bright splash of colour.  This looks great in a kitchen, on a kitchen island, a dining table or even a coffee table like the image below

Plush towels

New towels always look amazing in a bathroom.  Towels like everything else age, they are fine for every day use but when it comes to show casing your home old towels will just make the bathroom look tired and stale.  Aim for that ’boutique’ hotel look with clean, plush, white towels.  If your bathroom is already entirely white choose a grey or brown tone something that will give some contrast to the space but keep it neutral.

These white plush towels add a softness to this bathroom.  Bathrooms are full of hard surfaces like tile, cabinetry, porcelain and more…so adding some softness gives the room some balance.  The white towels in this bathroom also give a spa like feel

Large Painting

This is probably a bit tougher to locate but try home decor stores or even online – the results are incredible!  Choose a large painting with soft tones (colour is fine but aim for softer hues).  We recommend a simple landscape (they are soothing) or just abstract with soft and blended brush strokes.  This will certainly make an impact but it won’t be alarming.

This living room with the large landscape art piece makes an impact but is still soothing and peaceful which is a great quality in a home.  The colours are soft and the blue tones are also used in the decor.  Large art pieces look great on big walls like the one here but they also look great above a fireplace or in a dining room above a sideboard

A Pair of Matching Table Lamps

Take a look in any home design and decor magazine, you will always see matching pairs of lamps in a room.  You might be staging your home on a tight budget but you can’t have it looking that way!  A pair of matching table lamps will give you a designer look without spending a bundle.  Place them in a room where they can both be scene – flanking the sofa in the living room or flanking the bed are easy  ways to do just that and it makes a big impact!

This image shows the impact of what some beautiful matching table lamps can do in a room.  The reflective surface of these lamps adds some great light in the room too.

Plump Pillows

Pillows really add extra dimension to decor and home staging.  Look for pillows with some colour, texture and even print.  But stay away from stiff or flat pillows and of course, going over board with too many pillows.  Pillows should enhance the look of the space!  Decor pillows look great on sofas, accent chairs and also beds and benches.  Be sure to ‘pump up’ those bed pillows too – volume from pillows adds a sense of luxury and comfort.

Seen here: there’s a mix of colour and pattern.  The turquoise makes a statement in this neutral tone room.  some home stagers may disagree but this colour choice brings life and a brightness to the room but be sure to carry this colour into other rooms as well to keep a fluid feel

In summary…putting it all together…

This neutral bedroom has a great mix of neutral tones – white, black and shades of beige.  The bed looks fantastic with the layering of pillows that are plump – bed and decor pillows.  The lean bedside tables and lamps match and fit in the space beautifully.  This is a  great example how to stage a bedroom in neutral tones, some texture, matching pieces, art and even flowers.

Even just a few new pieces can make a big difference in the overall presentation of your home – best wishes!

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