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what home buyers want

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Home staging is all about prepping the home for the next buyer and not decorating it to suit your taste and style. When you put your home on the market to sell, you should know that the next owner will likely be younger than you are. That’s why you should stop thinking about what you like or want in a home and start thinking about what your most likely buyer will want.

It’s important to keep the home looking current but not trendy

1. Wall paint

Yes, stick with warm neutral tones but pick a current neutral.  If your target demographic is “young professional” or “young family,” try using a warm gray as a neutral wall color. The gold or pinky-beige wall color you chose 10 -15 years ago is going to seem outdated to this new group of home buyers. On-trend neutrals like grays allow potential homeowners to envision bringing in complementary colors and clean-lined furnishings to make it their own.

2. Invest in white cabinetry.

Many home buyers younger than 40 prefer white or off-white kitchen cabinetry. They don’t want to see dark kitchen cabinetry in their new home. Consider a kitchen facelift if you have dark kitchen cabinetry with orange or red undertones. White kitchens make spaces look and feel larger – everyone wants a large kitchen!

 3. Update your appliances

Many younger home buyers cannot fathom buying a home without stainless steel appliances. You’ll need to update your almond ones with stainless replacements before putting it on the market. Trying selling your old ones online…

4. Look for simple stone countertops

Granite and stone countertops are a must-have for most young home buyers — it will make the difference between whether they choose your home or your neighbor’s home. But don’t make the mistake of installing busy or taste-specific granite that may not appeal to everyone. If you plan to be in your home for a long time, go for it — but not if you plan to sell within the next few years. Find something that works with the warm grey walls and the white cabinets.

5. Keep it simple for families with children

People with young kids are less likely to want a fixer-upper. If your target demographic is “young family with small children,” it’s important that your property be ready for them to move right in. Make sure the home has no unfinished projects or red flags for young families. For families focus on ‘setting the scene’ in rooms that will be used – kitchens and bathrooms are obvious staging areas but look at laundry and mudrooms, too. Show how usable the space is.

6. Open up your shower space

Young professionals love large, open glass showers. The garden-variety tub isn’t where it’s at anymore. If you are focusing on selling to a young family be sure to have one bathroom with a tub.

 7. Consider selling your house as a fixer-upper

If your neighborhood is becoming a mecca for young professionals, there may be some appeal to the fixer-upper if the price is right. These younger adults without children may have the time, energy and imagination for making over an older home. Even so, the price will have to be lower than if it were picture perfect.

We hope these home staging tips help you get that home sold!

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When it comes to selling your home some upgrades are just not worth it in the end. We have been staging home for a while now and we love to meet with home sellers before they start any updates.  There are updates that are worth the expense – and some that aren’t. 

 

Your real estate agent can be a big help with understanding your competition and also the clientele moving into your area.  A home stager can help you with the presentation and the updates – we love to let home sellers in on what buyers are looking for and also the look that they are attracted to. If you are thinking of selling your home in the near future, take a look at these tips for improving the appeal of your home to buyers. 

Some upgrades just aren’t worth it, but for some there are huge benefits for you, the seller.

 

1.  The kitchen. 

Buyers are willing to pay more or at least asking price if the home is ‘up to date’.  the kitchen is the heart of the home and sellers will get their money back if they spend it right in the kitchen.  Even if you cannot totally gut it and put in an entirely new kitchen, you should put in certain upgrades like a stone counter top, hardwood or porcelain tiles on the floor, stainless steel appliances, and islands attract buyers.  A home with a current kitchen will get a lot of attention from buyers!

 

2.  Hardwood floors. 

Especially on the main floor, and if you already have hardwood check on the condition they may need a sanding or screening with a new stain or seal.  And if they are in really poor shape, replace them with hardwood.  Hardwood is popular with everyone – it looks great, it works with any style of decor, it’s easy to clean and it also works for anyone with allergies. Hardwood too expensive? Check out the laminate alternatives at your local hardware store.  You might be surprised to see how amazing the new ‘hardwood’ laminate looks – plus it wears really well so it’s perfect for busy households and pets!

 

3.  Master ensuite. 

If you have an ensuite and not all homes do, especially if they are in older neighbourhoods, be sure to have it updated.  If you can’t afford a full renovation job – try updating the fixtures from brass to chrome,a new low flow toilet, a new paint colour, new towel and toilet paper bars, and rain shower heads in the shower are easy fixes. If you don’t have an ensuite but you have a large master bedroom, look into using some of the bedroom and turning that into an ensuite even if it is a bit smaller – buyers are looking for ensuites.

 

 

 

4.  Upgraded lighting. 

New lighting can completely transform a space and make it look more current. Pot lights, pendants in the kitchen and contemporary track lights can make any space look brighter and more chic. A chandelier in the eat-in kitchen and / or dining room can add an instant impact.

 

 

5.  Landscaping. 

Don’t forget your exterior – it’s the first thing buyers (and their realtor) will see.  Keep the gardens maintained, grass cut and trees/shrubs pruned. Remove the weeds and add some mulch to really make the flower beds look manicured. Flower pots and boxes at the front entry add some colour and a welcoming feeling.

 

6.  Finished basements. 

Aren’t just a must with families.  A lot of couples buying their first place want a finished basement for various reasons – office, workout space, man cave etc…Try and make the basement look as livable as possible.  Paint, carpet, windows and lighting make a huge difference.  Keep it light and bright down there.  Ceiling height in the basement is very important so be sure to have a space that is high enough.

 

 

7.  Bathrooms. 

Like kitchens, no one wants to pay top dollar for a home that needs major improvements and bathrooms are a hot spot in the home.  If you can’t afford a complete ‘do over’ in the bathroom, look at adding new lighting, paint, shower heads etc…in the other bathrooms too. 

 

 

8.  Paint. 

You will get your money’s worth and more with a new paint job. In a home that has smokers this is a MUST.  Stick to neutral tones throughout the home – you don’t know what the buyer’s personal style will be. A fresh coat of paint does wonders – it’s an instant facelift making the home looks cleaner, bigger and brighter!

 

 

9.  Basic repairs. 

Not really an upgrade but important.  Leaky faucets, cracked tiles, unfinished projects in the home should be fixed before buyers enter your home.  It sends the message that this home was and is cared for and loved.  It makes buyers feel reassured and confident.

 

 

 

It’s really best to tackle these ‘to-do’s’ before hitting the market.  buyers notice these details and if the little things are not dealt with now this could mean your house sits on the market and /or your price keeps dropping…

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Home staging is a MUST in any real estate market. If you are having trouble remembering what needs to be done when staging your home? Follow the 5 F’s of Home Staging.

1 – FLOORS

Hardwood flooring is the most popular and therefore the best option for your flooring choice. The floors are beautiful, they add warmth, value and are preferred especially with the increase of allergens in the home – hardwood is much easier to clean. Have as few types of flooring as possible in one home, as multiple materials can make a home look small and choppy.

 

2 – FOCAL POINT

Create a focal point in each room such as a fireplace, a bay window. Make sure the focal point in obvious and highlighted for the buyer to see. this is where staging and furniture placement really work in your favour. As the owner of the home, circulate and take notes of what you feel are the best features/focal points of each room – this can really help your stager, since you bought this home you probably fell in love with some of the features.

 

 

3 – FUNCTION

Make sure the function of each room is clear. If the space is not defined, buyers are left wondering what to do with a certain room. Doubling up functions of a room is not always recommended but in smaller spaces it is often necessary but again be clear, if the room is a sitting room plus an office make the room tidy and organized so the buyers can tell it apart from a catch-all space. For example, in a open concept place an area rug in the living room can help to define the living room apart from the dining room without building walls and blocking the flow

 

4 – FLOW

The house must have good flow in order to attract an offer. You can achieve this through paint (keep each room more or less in the same colour palette). Other tips – allow 3 feet for pathways in and out of a room; chairs and sofas should be no more than 8 feet apart and allow 18 inches between sofa and coffee table. These tips helps create a free flowing space with good energy and a space that feels large but still inviting.

 

 

5 – FURNITURE PLACEMENT

Make sure the furniture highlights the room’s best features and doesn’t obstruct or cramp a room. Look at the room and pay attention to features such as the dining room fixture, it will tell you where to place the table. Create conversation groupings no larger than 10-12 feet square. Create a focal point such as a tall vase by the fireplace or pillows in the window seat. An appointment with a home stager can help you put together a great furniture plan offering flow and presentation to buyers

 

Don’t FLIP OUT – FOCUS on these 5F’s and your home be ignored on the real estate market – stand out from the crowd with home staging!

 

 

 

 

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