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HOME STAGING

HOME STAGING

Worst upgrades for the resale of your home

worst-upgrades-for-resale-of-your-home

When it comes to selling your home there are some updates that are ‘money makers’ and there are others that are just a waste of money. You really want to spend your money on upgrades that not only look good but ones that will pay off!

Here are the 10 worst upgrades for selling your home.

 

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1.  Wall-to-wall carpet. 

If you are replacing your carpet flooring before you sell, hardwood is a must.  That is what buyers are looking for.  Carpet just doesn’t work for anyone with pets or allergies plus it’s tough to give it a quick clean.  If you have hardwood now, take a close look at it – does it need any repairs? refinishing?

 

 

2.  Whirlpool baths, indoor hot tubs and saunas. 

Once upon a time they were considered desirable but now many buyers find them passe and are afraid of what extra costs will be involved.

 

3.  Colourful bath fixtures. 

If you are updating the toilets, sinks and tubs in your bathrooms to get ready for sale (even if it is years away), keep the fixtures white – not almond, grey, pink etc…White is neutral and clean so it will appeal to everyone.

 

4.  Ornate chandeliers, wall paper, textured walls and bold paint colours. 

No.  Do not do this.  Keep it simple.  Stick with neutral paint colours.  Wall paper is just seen as a big removal project, textured walls were once a big trend but he trend is over and as for big splashy chandeliers – that’s a personal touch that should go with you when you move, so just put in a simple chandelier for the potential new owners.

 

5.  Expensive sound systems and home theaters. 

If you are doing updates for your home as you start to prepare it for sale, do not spend you money on this, it might attract some buyers but most audio/film buffs would rather just install this themselves. If you have a large basement that would really suit a home theater this is something your real estate agent could mention at open houses and showings.

6.  Vinyl Floors

Although it has come a long way in terms of style and it is practical for pets, kids, allergies and easy cleaning – it isn’t a feature that buyers like.  For only a bit more money, opt for ceramic, or hardwood. The new laminate floor that look like hardwood are a good option but at a certain price point, buyers expect to see hardwood so discuss that with your real estate agent.

 

7.  Removing bedrooms, turning a three bedroom into a two bedroom home. 

Even if one or two bedrooms are on the small side – do not eliminate one.  Fewer bedrooms means you will likely get less money on the resale market.  Plus anyone looking for a three bedroom will not see a two bedroom home.  Two bedroom condo apartments are popular but not two bedroom homes. Same goes for 4 bedroom homes – many families are looking for 4 bedrooms so don’t get rid of a bedroom.

8.  Swimming pools. 

There is a lot of discussion among Realtors about pools.  Buyers often love them or hate them – so if you have a big yard that would fit a pool, let your realtor ‘pitch’ that idea a open houses and showings. It’s not an upgrade worth putting in. If you have a pool – make sure it is clean, maintained and functioning.  Buyers will want to know about additional costs so be sure to have that data available.

 

 

9.  Appliance upgrades. 

Stainless steel is certainly the ‘colour’ of choice for buyers but don’t get crazy with professional grade appliances it’s really not necessary.  Plus built-in espresso machines are seen as a concern if they breakdown and wine fridges are a personal item (not everyone drinks wine).

10.  Odd rooms. 

If you are in an older home you probably have some attic space or neat little nook under the stares – do not spend the time, money or effort trying to convert these funky little spots into a room or bathroom.  Show your realtor these spaces and he/she will simply call them ‘storage’ which IS something buyers are all looking for.

 

This mistakes can be costly so be sure to talk with your realtor before making any huge mistakes….

 

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HOME DECOR, HOME STAGING

Home Decor vs Home Staging

home-decor-vs-home-staging

I get asked this question all of the time especially from clients looking to sell their home.  Just this week, in fact, I had to deal with some sellers who were confused (and a bit argumentative) that the terms home staging and home decor were the same thing – they are not!

Most people are very surprised to hear that they are almost the opposite of each other. 

Preparing a home to sell is very different than preparing a home to live in.

So this image is a great looking living room BUT if this person was selling, we would highly recommend painting those walls in a more neutral and lighter tone.  We would also suggest removing the personal photos from the side table.

Home Decor –

When you move into a home (and everyone does this, it’s totally normal) you want it to work for your lifestyle and reflect your personal tastes. You likely bought the home in the first place because it accommodated your lifestyle. Maybe you don’t need a kitchen nook but and office or a piano would be better for you, maybe you love bold and bright colours all over the walls, maybe you don’t have a dining set but a pool table instead – those are all your taste and lifestyle choices – that is home decorating.

Buyers are looking for light, clean and bright homes with neutral and quality finishes.

 

Home staging –

When it comes to selling your home, buyers will focus on the crazy colours, the choice and location of furniture even though they are just buying the home not the contents inside. 

Visualization is so important. The buyers need to see themselves in the space and mentally move in.  So keeping it clean, neutral and some furniture (in a simple set up) that can help buyers visualize their furniture in (hopefully) their new home.  The furniture, art and accessories should compliment the home and not be the primary focus – what are you trying to sell ?  the home, or the furniture?

If you are selling your home and want top dollar (who doesn’t) you must put some work into it – re-paint in a neutral tone, clean the house, place furniture in areas or in a formation that would work for most buyers – this is called home staging.

Neutralize and De-personalize-

Remove the personal touches from your house.  That includes: bold paint colours and accent walls, personal family photos that are on display, religious items, collectibles and any unusual furniture arrangement (see the comment about an eat-in kitchen as an office).  You need to make this house as appealing as possible and buyers will see it in photos first and those photos need to shine!

 

 

For selling your home (and staging your home) this dining space looks great! It’s light, neutral and minimal decor.  The drapery is pulled back and letting the light in.

 

Going overboard with decor –

I also get sellers who want more and more furniture and art and accessories – every corner and every wall space covered or filled – again that’s not home staging.  Yes, once the new owners move into any space they will fill it up with items and accessories of their choice but when a home is shown/viewed by potential buyers and there isn’t any wall space or any room to move – they feel cramped and overwhelmed.

 

No one ever says to their agent – “It’s cramped, dark, dirty and feels small – I love it!” If you follow your home stagers advice your home will be more sale-able – it will appeal to more buyers and you will get good offers.

 

This personalized family gallery wall is so cute but NOT for selling your home.  You don’t want buyers to feel like they are visiting, you want them to imagine their life in the house.  So personal decor like this gallery wall would have to be packed away.  Instead replace it will landscapes or simple photography (not family images) – the gallery formation is fine and it’s still a popular look – just be aware of what’s on display.

 

Mass appeal –

I hear from sellers all of the time ‘well, this is how I would do it if I were living here’ – that’s great but you have decided not to live here anymore SO you need to move on and allow someone else in and live how they would live in the space. 

A home stager is an impartial party who can help you place furniture (or just give you ideas) to create flow and mass appeal, they can also recommend paint colours for creating a calm and soothing space, they can also give you great ideas to create curb appeal.

 

How you live in a home and how you sell a house are very different….

 

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HOME STAGING

The 5 F-words of home staging

5-f-words-of-home-staging

 

Home staging is a MUST in any real estate market. If you are having trouble remembering what needs to be done when staging your home? Follow the 5 F’s of Home Staging.

1 – FLOORS

Hardwood flooring is the most popular and therefore the best option for your flooring choice. The floors are beautiful, they add warmth, value and are preferred especially with the increase of allergens in the home – hardwood is much easier to clean. Have as few types of flooring as possible in one home, as multiple materials can make a home look small and choppy.

 

2 – FOCAL POINT

Create a focal point in each room such as a fireplace, a bay window. Make sure the focal point in obvious and highlighted for the buyer to see. this is where staging and furniture placement really work in your favour. As the owner of the home, circulate and take notes of what you feel are the best features/focal points of each room – this can really help your stager, since you bought this home you probably fell in love with some of the features.

 

 

3 – FUNCTION

Make sure the function of each room is clear. If the space is not defined, buyers are left wondering what to do with a certain room. Doubling up functions of a room is not always recommended but in smaller spaces it is often necessary but again be clear, if the room is a sitting room plus an office make the room tidy and organized so the buyers can tell it apart from a catch-all space. For example, in a open concept place an area rug in the living room can help to define the living room apart from the dining room without building walls and blocking the flow

 

4 – FLOW

The house must have good flow in order to attract an offer. You can achieve this through paint (keep each room more or less in the same colour palette). Other tips – allow 3 feet for pathways in and out of a room; chairs and sofas should be no more than 8 feet apart and allow 18 inches between sofa and coffee table. These tips helps create a free flowing space with good energy and a space that feels large but still inviting.

 

 

5 – FURNITURE PLACEMENT

Make sure the furniture highlights the room’s best features and doesn’t obstruct or cramp a room. Look at the room and pay attention to features such as the dining room fixture, it will tell you where to place the table. Create conversation groupings no larger than 10-12 feet square. Create a focal point such as a tall vase by the fireplace or pillows in the window seat. An appointment with a home stager can help you put together a great furniture plan offering flow and presentation to buyers

 

Don’t FLIP OUT – FOCUS on these 5F’s and your home be ignored on the real estate market – stand out from the crowd with home staging!

 

 

 

 

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HOME STAGING

The benefits of staging your home

benefits-of-staging-your-home

 

The spring real estate market is here and real estate agents are on the move!
The spring market is also very competitive, so how can you set your home apart from others?
By staging it. Staging is a process that includes cleaning, eliminate clutter, removing, re-purposing and presenting.

A professional stager will see your home the way a buyer would want to. When you stage you should be featuring the selling points of your home such as high ceilings, large living space, beautiful neighbourhood, natural light etc…

Stagers will simplify or streamline the furniture in a room for better traffic flow and to enhance its spaciousness. They may neutralize a too-personal color scheme or add touches of color or accessories where needed. Staging helps exhausted buyers “mentally move in” and feel that when they move in for real, they’ll be able to kick back for awhile and relax.

Staging helps your buyer fall in love with your home. Certain personal objects, pictures,and furnishing layouts can confuse and deter buyers; having a stager will help avoid common pitfalls sellers make. Selling at the best price involves more than hiring an agent and placing a sign on the lawn.

Statistics are showing that staged homes can sell up to 50% faster and for an average price increase of 7%. Staging your home prior to listing is the best way to ensure the highest return on your valuable investment.

When a potential home buyer enters your home you really only get one chance to make that all-important first impression; many buyers actually make up their minds about whether or not they like a house within the first 10 seconds. Home staging is a simple and cost effective way to “present” your home for the buying audience so you create a great first impression, stand out from other listings, and linger in the mind of the buyer.

Real Estate Agents will make some suggestions on how to present your home but a real estate team such as The Bennett Real Estate Pros (http://www.bennettpros.com/) work exclusively with a staging company to help their clients present their home in the best possible light and maximize on their most important asset.

Set yourself apart from the competition and get ready to sell!
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HOME STAGING

Open House Tips and Tricks

open-house-tips-and-tricks

 

Well it’s almost spring and the market will be heating up! Want some great open house tips? If you are selling your home you will notice throughout the city open house signs everywhere. You have a beautiful home in a great neighbourhood but how can you make your home stand out from all of the others?

 

 

Here are 8 simple open house tips and tricks :

1 — Aromatherapy.

 

Make your house smell inviting to your guests. You can use scented candles and sprays but some people are allergic and/or feel uncomfortable leaving lit candles unattended. Some great alternatives to creating a welcoming atmosphere – you can bake cookies (the pre-made cookie dough is easy to clean and achieves the same outcome), who doesn’t like the smell of homemade goodies? Or, if you can’t bake, chop up some apples and put them in a casserole dish with some water, cinnamon and sugar. Place the casserole dish in the oven and keep it at a low heat. You do not want to over-scent the home so just use one of these ideas to create that warm and cozy feeling in your home.

2 — Light and fresh air.

 
Open all the blinds and curtains so the house is full of natural light. This is also a great tip if you have a spectacular view such as a beautiful park or maybe even a great panorama of the city. If it’s a nice day open the windows to let fresh air into the house. Wash all windows, especially those where the light will show dirt and streaks. Unlock all the doors and windows so people don’t have to struggle with a lock they aren’t familiar with. Something as small as a difficult lock could deter a prospective buyer.

3 — Selling features.

If you have ever toured a show home, builders often have feature sheets to bring attention to certain details in the home. Why not do the same? Place small sticky notes or typed up signs on things that are unique or may be an incentive to buy your home (i.e. trash compactor, tile imported from Italy, large-capacity washer and dryer included). Make sure your realtor is aware of these features but if there is a rush of people walking through the home, your realtor may not have enough time to connect face-to-face with everyone, these sticky notes will help bring focus to selling features of your most precious asset, your home.

 

4 — A sign-in book.

 
Hopefully your realtor will have one but it doesn’t hurt to be prepared. A sign-in book can give you an idea of how many people have toured your home, it is also an opportunity for potential buyers to offer comments and it is also a great method for you and your realtor to gather some information and contact them later for feedback on your home. Make sure it is placed in a visible area such as the kitchen island.

5 — Signage.

 
Make sure your signage is clean and visible – so brush off the snow or make sure if it has fallen down, you put it back up. Have a topper attached to your lawn sign a few days before the open house ( on Wednesday or Thursday). The day of the open house, make sure to place your a-frame signs in high traffic areas, directing potential buyers to your open house. Put the a-frames out in the morning so people who are out and about notice the signs and hopefully plan to stop by later that day.

6 — Check the calendar.

 
Plan your open house around the lives of your potential prospects. Look to the calendar and the sports schedules to make sure that your planned open house will not conflict with your prospective buyer’s other interests and activities. For example, an open house on Superbowl Sunday is a sure way to not have any traffic through your open house.

 

7 — Temperature control.

 
Make sure the house is not too hot or too cold. Either temperature can make an uncomfortable setting and make potential purchasers head for the door. If your open house is during the winter, have the fireplace on. It warms up the house, sets an inviting atmosphere and draws attention to a wonderful selling feature. If your open house is in the summer, have the A/C on so the house is less humid and again draws attention to the A/C unit in the home.

 

8 — Be prepared.

 
Make sure your a-frames are out and directing people in the proper direction. Arrive early to the home. Sweep or shovel the front walkway. Put your cookies or apples and cinnamon in the oven and turn it on. Open the curtains and blinds. Turn on all of the lights. Set up your sign-in book and get ready for a successful open house!
An open house is a great way to create local buzz about your home.  Neighbours, friends and family can be a great way to spread the word about your home. So if you get a lot of ‘locals’ at your open house don’t get discouraged – they could be a great advocate and indirect sales person for you…
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HOME STAGING

What is Home Staging?

what-is-home-staging

 

What is Home Staging?Home Staging is the un-decorating or de-personalizing of your home in preparation to sell.

When you first move in to your home you want to make it yours. You paint it the colours you like, you add personal photographs and your furniture is positioned to suit your lifestyle. But when it comes time to sell your home, you need to think about presenting your home’s best features and assets and to make it appealing to as many potential purchasers as possible.

 

Here are the top tip to make your home looks its best before your first open house:

 

1. Clean up!

Make sure the house is clean. Bathrooms, the kitchen and floors. It might seem like a lot of work but if you want top dollar for your home you cannot afford to “turn off” the guests at your open house. It is also really important to deodorize  your house especially if you have pets!

 

2. De-clutter!

Throughout our daily life we all accumulate clutter – the pile of bills, our bottles of vitamins on the bathroom countertop, small appliances on the kitchen countertop and stacks of papers and files in our home office, but it is so important to remove all of this clutter. Clutter makes any space feel much smaller and seeing as purchasers are likely looking for a larger space or at least a space that appears larger, you want to make sure your home feels spacious.

 

3. Repair!

It is important to fix any repairs in the home. A cracked tile or a leaky faucet can tarnish the image of your home. Remember you want to present your home at its absolute best! A buyer will pay top dollar for a property that has done the ‘leg’ work on getting the home in tip-top shape.  Small repairs send a message to the buyers (and their agent) that there could be bigger issues beneath the surface and it will impact their offer (if they make one).

 

4. Colour!

It is not necessary for everyone to re-paint their home before your realtor takes photos for the listing but you might want to consider painting if…your house has not been painted in about 10 years, if your home is currently painted in really bright or intense coulours such as deep reds or bright lime green, or if your walls are in bad shape. A fresh coat of paint can make a home feel clean and if you select the right tone, larger. Tones to look at should have a LRV (light reflective value) of 50 or higher. Stick with neutrals – a home stager can help you pick the right colour of paint.  Yo want one that will lighten and brighten but also one that will work with the light and the existing finishes in the home.

 

5. Furniture!

You want to make sure your furniture is clean so remove or cover stains and get rid of the pet hair – it just looks so much better. The positioning of the furniture is also very important and this is where you might want to get the help and advice from a professional. Just re-positioning or re-purposing your furniture pieces can make a huge impact. The way we place our furniture pieces can make a room look large or small and remember when it comes to selling your home, bigger is better!

 

6. De-personalize!

This can be the toughest tip to follow especially if it is your family home you are leaving. When people come to tour through your home at the open house, it is important that they can see themselves living in your home and that can be hard with your family photos and memories all over the home. Just think of this part as pre-packing for your move and you’ll see your photos again soon in your new home.

 

How do I get in touch with a home stager? Some real estate teams have stagers on staff, such as the Bennett Property Shop, offer the services of a stager to their clients. They will even have the stager prep your home for the professional photographer so your listing photos look their absolute best!

 

The process of staging can seem like a lot of work but it is worth it. Staged homes sell faster and for more money!

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HOME STAGING

Statistics don’t lie!

statistics-dont-lie

 

If you ever wondered if staging your home to sell was worth it, here are some

statistics that should convince you! 

Staged homes SELL 50% faster than unstaged homes

Staged homes sell for (on average) 6 to 10% more than unstaged homes

94% of staged homes SELL in one month or less

98% of staged homes SELL for more than asking price

77% of home buyers view homes first on the internet before booking a showing

63% of buyers are willing to spend more money on a house that is move in ready

87% of buyers said that the overall home presentation was a major factor in their decision to buy

Home staged PRIOR to listing SOLD in 42 days (on average).

Homes staged prior to listing SOLD 79% faster than those staged some time after being listed.

Homes staged post-listing SOLD in 189 days (on average)

Once staged, homes spent 73% less time on the market.

Over 95% of ‘Buyer’s agents’ say that home staging has at least some effect on the buyer’s view of the home.

Over 81% of buyers find it easier to visualize the property as their future home when it’s staged.

Only 10% of Real Estate Agents believe that staging “has no impact” on the dollar value of a home.

Bathroom renovations may net you 75-100% return on your dollar. Kitchens renovations may net you 50-75% return on your dollar.

79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.

Storage space–86% ranked it 7out of 10 or higher and 43% ranked it 10 out of 10

Top three interior features for selling were — freshly painted, organized storage and current flooring (from HGTV)

Your investment in staging costs less than the first price reduction.

Buyers only know what they see, not the way it could be!

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