Did you know that about 67% of small businesses don’t have a documented content marketing strategy?
Why is this number so high?
Small businesses often find themselves at a disadvantage regarding content marketing. They don’t have the same resources as their larger counterparts, and they can’t always compete with the big players in their industry.
However, this doesn’t mean that small businesses should give up on content marketing altogether. There are still plenty of things they can do to create successful campaigns and reach their target audiences.
This blog post will discuss four tips for building content marketing strategies for small businesses.
1. Keep It Simple
The first and most important tip is to keep your content marketing strategy simple. You don’t need to overcomplicate things or try to do too much at once. Start with a few small goals and build from there.
Think about what you want to achieve with your content and who your target audience is. Then, create a plan that will help you reach those goals.
Remember, it’s better to start small and scale up than bite off more than you can chew from the beginning.
2. Focus on Quality Over Quantity
You don’t need to publish a new blog post every day or create a new video every week.
Instead, focus on creating high-quality content that will resonate with your audience. This could mean publishing one well-written regular blog post per week or creating two or three videos per month.
The key is to make sure that whatever you’re putting out there is valuable and interesting to your target audience.
Don’t worry about how often you’re publishing new content. Just make sure that what you publish is worth your audience’s time.
You’ll be off to a great start if you can do this.
3. Create a Mix of Content
When it comes to content marketing, there’s no one-size-fits-all approach. You’ll need to experiment and find what works best for you and your business.
That said, it’s generally a good idea to create a mix of different types of content. This could include blog posts, infographics, videos, case studies, ebooks, etc.
The goal is to use various content types to reach your target audience in different ways. This way, you can cater to different learning styles and keep people engaged.
Plus, creating a mix of content will help you avoid getting bored with your content marketing strategy.
Check out this “5 Content Types that Will Drive Traffic, Leads, and Sales” guide for more information.
4. Repurpose Your Content
If you’re struggling to develop new ideas or don’t have the time to create new content, don’t worry. You can always repurpose your existing content.
For example, you could turn a blog post into an infographic or a video. Or, you could take an old case study and update it with new information.
There’s no need to reinvent the wheel every time you want to publish something new. Just find different ways to present your existing content in a fresh way.
Your audience will appreciate it, and you’ll save yourself some time in the process.
Win-win!
Building Content Marketing Strategies That Work
As you can see, there are a few things small businesses can do to create successful content marketing strategies.
It’s important to keep things simple, focus on quality over quantity, and create a mix of different types of content. You should also repurpose your existing content whenever possible.
If you can do all these things, you’ll be well on your way to building content marketing strategies that work for your small business.
Check out our other articles for more information on marketing businesses online.
