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ottawa real estate

home-staging-mistakes

Take a look at these 8 home staging mistakes home owners make before putting their homes on the market.

A staged home spends less time on the market so take this advice and although some tips may seem expensive or time consuming, it won’t be too long and it will be worth your while.

 

8 Home staging mistakes (to avoid):

 

1 –Just because you love it does not mean that everyone else will too.

Ensure your property appeals to a broad market of buyers. In other words, keep it neutral, a bright colour reflects your personality and style which can be too much for buyers to get past.

This room looks great but the dark paint colour on the wall is a bit personalize and may turn off some buyers.  If thiese walls were painted in a lighter and neutral tone the room would look bigger and brighter.

2 –Edit your storage places too.

Buyers will poke around, opening kitchen and bathroom cabinets and closets spaces too. Be sure to spend some time organizing those area too. A cramped spaces sends the message to buyers that there is a lack of storage.

This room doesn’t present well.  It would be very challenging for buyers to see past this mess.  even though the furniture doesn’t come with the house – this much clutter says to buyers that there isn’t enough space.  Be sure to clean, declutter and organize!

 

3 –Scale and size of furniture.

Be sure that items such as furniture, plants and other decor pieces are in proportion with the room. You are selling the house (the space) not the items in it. Even if the rooms look somewhat empty, that is way better than over stuffed rooms. Story your larger pieces in a temporary storage locker or ask friends and family if they have some storage space you could borrow.

You need to make sure that a room has good flow.  The buyers (during the showings) need to be able to walk around freely without obstacles.  There is a lot of furniture is this room and although very attractive it’s too much for when you are selling your home.  

4 — Clean, clean, clean.

I know this means something different to everyone so keep your self and your home on a regular cleaning schedule – if you have to contact a professional to help you out – do it, it will be worth the extra cost. Be sure your home is in ‘showing condition’ at all times. You may receive a call from your realtor about a showing while you are at work and your dishes from breakfast are still in the sink – that leaves a very bad impression.

You really need to be on top of your house work while you are selling.  No one wants to come to view a property with dirty rooms, dishes all over the place etc…This leaves a really bad first impression.

5 — Your pet may be your best friends but he isn’t every one’s.

Some buyers are immediately turned off by any signs of animals in a home so keep pet hair to a minimum by vacuuming everyday, crating your furry friends or keeping them outside of the home while it is up for sale. When we were selling our home a few years ago, I went as far as paying my younger brother to “babysit” them during my open house.

6 — Pay attention to the details.

Don’t hide your flaws , either repair them before you go on market or have your price reflect that there is some work to be done. It is tough for a realtor to justify selling a house for top dollar when it is not in top condition.

7 — Upgrade periodically.

Change up your light fixtures, hardware, taps, faucets and drapery. You will likely get a better reaction from buyers plus it shows that the house has been maintained and cared for. Plus buyers are willing to pay more for a property that has already been updated.  Not sure where to update or what to do? This is where your real estate agent and home stager can really come into play.

A new light fixture can make a huge difference in a house.  It gives the whole home a fresh feel and look – opt for a style that is transitional (that means it works with different decor styles and this way this will work for most people).

8 — Don’t rush.

Get your house on the market once it is ready. Meaning get the little jobs done, listen to your realtor and home stager to help you get top dollar, an incomplete house is exactly that and buyers will not respond in a positive way. So take that time to finish up incomplete projects or tackle the to-do list from your stager – painting and small repairs can set up apart. Any time of year is a good time to sell, but when there is a lot of competition on the market (such as the spring season) you must be in peak performance.

Consider a fresh paint job in the home in a neutral tone, this instantly gives the whole home a fresh new feel and it looks clean and bright!

Selling can feel personal but it isn’t – you need to now think of your house as a product that is up for sale.  Like a product in a store you want it to sell so put the time in to make it a product that a buyer will want! Be sure to avoid these home staging mistakes,

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benefits-of-staging-your-home

 

The spring real estate market is here and real estate agents are on the move!
The spring market is also very competitive, so how can you set your home apart from others?
By staging it. Staging is a process that includes cleaning, eliminate clutter, removing, re-purposing and presenting.

A professional stager will see your home the way a buyer would want to. When you stage you should be featuring the selling points of your home such as high ceilings, large living space, beautiful neighbourhood, natural light etc…

Stagers will simplify or streamline the furniture in a room for better traffic flow and to enhance its spaciousness. They may neutralize a too-personal color scheme or add touches of color or accessories where needed. Staging helps exhausted buyers “mentally move in” and feel that when they move in for real, they’ll be able to kick back for awhile and relax.

Staging helps your buyer fall in love with your home. Certain personal objects, pictures,and furnishing layouts can confuse and deter buyers; having a stager will help avoid common pitfalls sellers make. Selling at the best price involves more than hiring an agent and placing a sign on the lawn.

Statistics are showing that staged homes can sell up to 50% faster and for an average price increase of 7%. Staging your home prior to listing is the best way to ensure the highest return on your valuable investment.

When a potential home buyer enters your home you really only get one chance to make that all-important first impression; many buyers actually make up their minds about whether or not they like a house within the first 10 seconds. Home staging is a simple and cost effective way to “present” your home for the buying audience so you create a great first impression, stand out from other listings, and linger in the mind of the buyer.

Real Estate Agents will make some suggestions on how to present your home but a real estate team such as The Bennett Real Estate Pros (http://www.bennettpros.com/) work exclusively with a staging company to help their clients present their home in the best possible light and maximize on their most important asset.

Set yourself apart from the competition and get ready to sell!
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open-house-tips-and-tricks

 

Well it’s almost spring and the market will be heating up! Want some great open house tips? If you are selling your home you will notice throughout the city open house signs everywhere. You have a beautiful home in a great neighbourhood but how can you make your home stand out from all of the others?

 

 

Here are 8 simple open house tips and tricks :

1 — Aromatherapy.

 

Make your house smell inviting to your guests. You can use scented candles and sprays but some people are allergic and/or feel uncomfortable leaving lit candles unattended. Some great alternatives to creating a welcoming atmosphere – you can bake cookies (the pre-made cookie dough is easy to clean and achieves the same outcome), who doesn’t like the smell of homemade goodies? Or, if you can’t bake, chop up some apples and put them in a casserole dish with some water, cinnamon and sugar. Place the casserole dish in the oven and keep it at a low heat. You do not want to over-scent the home so just use one of these ideas to create that warm and cozy feeling in your home.

2 — Light and fresh air.

 
Open all the blinds and curtains so the house is full of natural light. This is also a great tip if you have a spectacular view such as a beautiful park or maybe even a great panorama of the city. If it’s a nice day open the windows to let fresh air into the house. Wash all windows, especially those where the light will show dirt and streaks. Unlock all the doors and windows so people don’t have to struggle with a lock they aren’t familiar with. Something as small as a difficult lock could deter a prospective buyer.

3 — Selling features.

If you have ever toured a show home, builders often have feature sheets to bring attention to certain details in the home. Why not do the same? Place small sticky notes or typed up signs on things that are unique or may be an incentive to buy your home (i.e. trash compactor, tile imported from Italy, large-capacity washer and dryer included). Make sure your realtor is aware of these features but if there is a rush of people walking through the home, your realtor may not have enough time to connect face-to-face with everyone, these sticky notes will help bring focus to selling features of your most precious asset, your home.

 

4 — A sign-in book.

 
Hopefully your realtor will have one but it doesn’t hurt to be prepared. A sign-in book can give you an idea of how many people have toured your home, it is also an opportunity for potential buyers to offer comments and it is also a great method for you and your realtor to gather some information and contact them later for feedback on your home. Make sure it is placed in a visible area such as the kitchen island.

5 — Signage.

 
Make sure your signage is clean and visible – so brush off the snow or make sure if it has fallen down, you put it back up. Have a topper attached to your lawn sign a few days before the open house ( on Wednesday or Thursday). The day of the open house, make sure to place your a-frame signs in high traffic areas, directing potential buyers to your open house. Put the a-frames out in the morning so people who are out and about notice the signs and hopefully plan to stop by later that day.

6 — Check the calendar.

 
Plan your open house around the lives of your potential prospects. Look to the calendar and the sports schedules to make sure that your planned open house will not conflict with your prospective buyer’s other interests and activities. For example, an open house on Superbowl Sunday is a sure way to not have any traffic through your open house.

 

7 — Temperature control.

 
Make sure the house is not too hot or too cold. Either temperature can make an uncomfortable setting and make potential purchasers head for the door. If your open house is during the winter, have the fireplace on. It warms up the house, sets an inviting atmosphere and draws attention to a wonderful selling feature. If your open house is in the summer, have the A/C on so the house is less humid and again draws attention to the A/C unit in the home.

 

8 — Be prepared.

 
Make sure your a-frames are out and directing people in the proper direction. Arrive early to the home. Sweep or shovel the front walkway. Put your cookies or apples and cinnamon in the oven and turn it on. Open the curtains and blinds. Turn on all of the lights. Set up your sign-in book and get ready for a successful open house!
An open house is a great way to create local buzz about your home.  Neighbours, friends and family can be a great way to spread the word about your home. So if you get a lot of ‘locals’ at your open house don’t get discouraged – they could be a great advocate and indirect sales person for you…
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what-is-home-staging

 

What is Home Staging?Home Staging is the un-decorating or de-personalizing of your home in preparation to sell.

When you first move in to your home you want to make it yours. You paint it the colours you like, you add personal photographs and your furniture is positioned to suit your lifestyle. But when it comes time to sell your home, you need to think about presenting your home’s best features and assets and to make it appealing to as many potential purchasers as possible.

 

Here are the top tip to make your home looks its best before your first open house:

 

1. Clean up!

Make sure the house is clean. Bathrooms, the kitchen and floors. It might seem like a lot of work but if you want top dollar for your home you cannot afford to “turn off” the guests at your open house. It is also really important to deodorize  your house especially if you have pets!

 

2. De-clutter!

Throughout our daily life we all accumulate clutter – the pile of bills, our bottles of vitamins on the bathroom countertop, small appliances on the kitchen countertop and stacks of papers and files in our home office, but it is so important to remove all of this clutter. Clutter makes any space feel much smaller and seeing as purchasers are likely looking for a larger space or at least a space that appears larger, you want to make sure your home feels spacious.

 

3. Repair!

It is important to fix any repairs in the home. A cracked tile or a leaky faucet can tarnish the image of your home. Remember you want to present your home at its absolute best! A buyer will pay top dollar for a property that has done the ‘leg’ work on getting the home in tip-top shape.  Small repairs send a message to the buyers (and their agent) that there could be bigger issues beneath the surface and it will impact their offer (if they make one).

 

4. Colour!

It is not necessary for everyone to re-paint their home before your realtor takes photos for the listing but you might want to consider painting if…your house has not been painted in about 10 years, if your home is currently painted in really bright or intense coulours such as deep reds or bright lime green, or if your walls are in bad shape. A fresh coat of paint can make a home feel clean and if you select the right tone, larger. Tones to look at should have a LRV (light reflective value) of 50 or higher. Stick with neutrals – a home stager can help you pick the right colour of paint.  Yo want one that will lighten and brighten but also one that will work with the light and the existing finishes in the home.

 

5. Furniture!

You want to make sure your furniture is clean so remove or cover stains and get rid of the pet hair – it just looks so much better. The positioning of the furniture is also very important and this is where you might want to get the help and advice from a professional. Just re-positioning or re-purposing your furniture pieces can make a huge impact. The way we place our furniture pieces can make a room look large or small and remember when it comes to selling your home, bigger is better!

 

6. De-personalize!

This can be the toughest tip to follow especially if it is your family home you are leaving. When people come to tour through your home at the open house, it is important that they can see themselves living in your home and that can be hard with your family photos and memories all over the home. Just think of this part as pre-packing for your move and you’ll see your photos again soon in your new home.

 

How do I get in touch with a home stager? Some real estate teams have stagers on staff, such as the Bennett Property Shop, offer the services of a stager to their clients. They will even have the stager prep your home for the professional photographer so your listing photos look their absolute best!

 

The process of staging can seem like a lot of work but it is worth it. Staged homes sell faster and for more money!

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statistics-dont-lie

 

If you ever wondered if staging your home to sell was worth it, here are some

statistics that should convince you! 

Staged homes SELL 50% faster than unstaged homes

Staged homes sell for (on average) 6 to 10% more than unstaged homes

94% of staged homes SELL in one month or less

98% of staged homes SELL for more than asking price

77% of home buyers view homes first on the internet before booking a showing

63% of buyers are willing to spend more money on a house that is move in ready

87% of buyers said that the overall home presentation was a major factor in their decision to buy

Home staged PRIOR to listing SOLD in 42 days (on average).

Homes staged prior to listing SOLD 79% faster than those staged some time after being listed.

Homes staged post-listing SOLD in 189 days (on average)

Once staged, homes spent 73% less time on the market.

Over 95% of ‘Buyer’s agents’ say that home staging has at least some effect on the buyer’s view of the home.

Over 81% of buyers find it easier to visualize the property as their future home when it’s staged.

Only 10% of Real Estate Agents believe that staging “has no impact” on the dollar value of a home.

Bathroom renovations may net you 75-100% return on your dollar. Kitchens renovations may net you 50-75% return on your dollar.

79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.

Storage space–86% ranked it 7out of 10 or higher and 43% ranked it 10 out of 10

Top three interior features for selling were — freshly painted, organized storage and current flooring (from HGTV)

Your investment in staging costs less than the first price reduction.

Buyers only know what they see, not the way it could be!

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