For various industries, drones have been used for other roles, especially when working that humans can’t typically do. In the shipping industry, drones are used for traversing through demanding terrain while delivering packages to clients. Drones have also been used by different security forces worldwide for surveillance and even warfare. Since drones have been used to help ease up on labor in various industries, it’s also logical that the real estate industry would also follow suit.
Since drones are the craze these days, it’s one of the industry’s newest trends. Taking breath-taking aerial views and images has been a tried and tested way of getting the public’s attention. Most wedding and event photographers know this and have incorporated drones in capturing landscape images. In addition to getting a better lay of the land, it’s easier to get shots on places that people won’t usually see, which can come in handy if there are potential buyers.
But does how do these real estate drones help real estate agents? How does this help attract more potential buyers into the scene? Here’s what you’ll need to know.
How Do Drones Help with the Industry?
Before anything else, we have to first look at how drones help real estate agents and most industry workers.There are essentially two types of drones that are incorporated in the industry:
Residential drones – These types of drones are used by property clients (real estate agents) looking for aerial shots. Compared to the commercial drone, these shots won’t necessarily include the land around the property. Most expert photographers and drone operators would say that an altitude of 30 to 70 feet high while the drone is fixated on the main structure is known for captivating most potential buyers.
Commercial drones -On the other end, commercial drones are used by real estate investors and land development companies to sell the land in the area usually. That will typically have a larger site.
If you’re looking for real estate agents that can effectively market and take breath-taking snapshots of your home with or without drones, you must take a step back and take some time on whom you’re planning on hiring for the business process. Most real estate agents, such as real estate agents, are known for using key marketing strategies in selling homes.
Accuracy of Shots
As most of us know, aerial shots are quite different from images on the ground. There’s no problem when most real estate firms upload photos of homes and properties on social media platforms and sites but will often use traditional
cameras. However, it might “dupe” sellers into coming to the property with their expectations not being met.
While traditional shots still do work, it’s going to be a challenge in getting to different areas that most people can’t go to. Drone shots are a great way of getting a more “realistic” feel of the property and the land.
Storytelling
A part of marketing a home is looking into the rich history of a particular home. Most buyers want to know the type of hole that they’re getting into. Being able to tell a compelling story is a determining factor that can usually win listings.
Most websites that sell properties that have aerial views can easily attract a technologically savvy clientele while also bringing an edge over the sites of other competitors.
Commercial Licensing and Exams
We understand that most people are excited to fly their own drones, but it’s crucial to remember that most will need a commercial license when flying drones. When you’re getting your license, this will involve exams that will cover different aviation and airspace regulations. These exams will also cover various aviation restrictions and the capabilities of drones in terms of physical characteristics.
Drone operators will also have to remember that local restrictions can stop individuals and commercial users from flying drones in a particular area, especially in state parks and close to public infrastructure. Most of the time, regulations will come to vary from one city to another.
Some drones are also programmed to not fly over restricted and unsafe areas through geofencing.
Some firms also specialize in providing insurance requirements for drones that are used in real estate. Most of the time, general liabilities will be extended to include drone accidents. Still, most real estate firms should consider investing in this type of insurance, especially when drones are prone to accidents.
In summary, using drones can give real estate agents an advantage in marketing by showing realistic images of different aspects of the home. Most real estate buyers love knowing the geography and topography of the land. Drones are the best way of giving an in-depth view of the property.
Besides, who wouldn’t want a drone, anyway? They’re easy to operate, can be used in various activities, and can be practical for a variety of different events and industries. Still, it’s important to note that real estate agents don’t necessarily need a drone to sell their home. However, having these types of drones can efficiently expedite the process, especially when aerial shots easily lure people in.
