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drones-how-are-they-used-for-real-estate

For various industries, drones have been used for other roles, especially when working that humans can’t typically do. In the shipping industry, drones are used for traversing through demanding terrain while delivering packages to clients. Drones have also been used by different security forces worldwide for surveillance and even warfare. Since drones have been used to help ease up on labor in various industries, it’s also logical that the real estate industry would also follow suit.

Since drones are the craze these days, it’s one of the industry’s newest trends. Taking breath-taking aerial views and images has been a tried and tested way of getting the public’s attention. Most wedding and event photographers know this and have incorporated drones in capturing landscape images. In addition to getting a better lay of the land, it’s easier to get shots on places that people won’t usually see, which can come in handy if there are potential buyers.

But does how do these real estate drones help real estate agents? How does this help attract more potential buyers into the scene? Here’s what you’ll need to know.

How Do Drones Help with the Industry?

Before anything else, we have to first look at how drones help real estate agents and most industry workers.There are essentially two types of drones that are incorporated in the industry:

Residential drones – These types of drones are used by property clients (real estate agents) looking for aerial shots. Compared to the commercial drone, these shots won’t necessarily include the land around the property. Most expert photographers and drone operators would say that an altitude of 30 to 70 feet high while the drone is fixated on the main structure is known for captivating most potential buyers.

Commercial drones -On the other end, commercial drones are used by real estate investors and land development companies to sell the land in the area usually. That will typically have a larger site.

If you’re looking for real estate agents that can effectively market and take breath-taking snapshots of your home with or without drones, you must take a step back and take some time on whom you’re planning on hiring for the business process. Most real estate agents, such as real estate agents, are known for using key marketing strategies in selling homes.

Accuracy of Shots

As most of us know, aerial shots are quite different from images on the ground. There’s no problem when most real estate firms upload photos of homes and properties on social media platforms and sites but will often use traditional

cameras. However, it might “dupe” sellers into coming to the property with their expectations not being met.

While traditional shots still do work, it’s going to be a challenge in getting to different areas that most people can’t go to. Drone shots are a great way of getting a more “realistic” feel of the property and the land.

Storytelling

A part of marketing a home is looking into the rich history of a particular home. Most buyers want to know the type of hole that they’re getting into. Being able to tell a compelling story is a determining factor that can usually win listings.

Most websites that sell properties that have aerial views can easily attract a technologically savvy clientele while also bringing an edge over the sites of other competitors.

Commercial Licensing and Exams

We understand that most people are excited to fly their own drones, but it’s crucial to remember that most will need a commercial license when flying drones. When you’re getting your license, this will involve exams that will cover different aviation and airspace regulations. These exams will also cover various aviation restrictions and the capabilities of drones in terms of physical characteristics.

Drone operators will also have to remember that local restrictions can stop individuals and commercial users from flying drones in a particular area, especially in state parks and close to public infrastructure. Most of the time, regulations will come to vary from one city to another.

Some drones are also programmed to not fly over restricted and unsafe areas through geofencing.

Some firms also specialize in providing insurance requirements for drones that are used in real estate. Most of the time, general liabilities will be extended to include drone accidents. Still, most real estate firms should consider investing in this type of insurance, especially when drones are prone to accidents.

In summary, using drones can give real estate agents an advantage in marketing by showing realistic images of different aspects of the home. Most real estate buyers love knowing the geography and topography of the land. Drones are the best way of giving an in-depth view of the property.

Besides, who wouldn’t want a drone, anyway? They’re easy to operate, can be used in various activities, and can be practical for a variety of different events and industries. Still, it’s important to note that real estate agents don’t necessarily need a drone to sell their home. However, having these types of drones can efficiently expedite the process, especially when aerial shots easily lure people in.

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we-answer-wednesday-low-cost-home-staging-tips

“We are selling our home and moving to a new city due to a job transfer.  I know home staging sets you apart from the competition.  We want to sell quickly and make the move to the new city easy.  We are on a tight budget, do you have any quick, easy and low budget home staging tips to share?”

 

You are absolutely right! Home staging sets you apart from the other homes on the market and you want to stand out in the crowd especially if you are in a market with lots of competition.  Every style of home can benefit from home staging.  Home staging can get you more money and help you sell faster, so the extra work to get the home prepared for the market will be worth it in the end.  Less time on the market means you can move forward with your new chapter in life without the extra stress and worry.

There are lots of quick and easy, low cost (and no-cost) staging tips. 

Here’s what we suggest:

Clean.

I’m sure your home is clean but is it spit shine clean? Really get in there and clean that house.  Give it a good scrub down.  Buyers will notice and the home will feel great.  There is nothing like a super clean home.  Having said that, pay attention to the scent of the home.  You don’t want it to smell like harsh chemicals of bleach – that can be a turn off. Stick with scents like clean laundry, vanilla or cotton.

–  Repair.

This may cost a bit, it depends on what needs to be repaired and how handy you are.  Any burnt out light bulbs? leaky faucets? cracked tiles? chipped paint? You need to spend a bit of money here to tend to these issues.   Has it been a while since you painted the house?  You might want to consider a paint job – a fresh paint job goes a long way and make a huge difference! Over look these repairs or just leave it? Buyers will think you maybe left other issues unresolved, bigger issues. If there are too many repairs to pay for and maybe you don’t have the time, consider that when pricing your home with your agent.

De-clutter.

We all have junk.  Since you are moving anyway this is a great opportunity to lose some weight.  Go through your stuff and get rid of what you don’t want/need you will be surprised how much you can accumulate in a short period of time.  Go through everything – drawers, closets, cabinets etc.  Don’t spend the time, money and energy moving to the new place to just to toss it – get rid of it now.  The house will feel lighter. Plus when buyers see clutter it is a stresser and it sends a message that there isn’t enough storage (one of the top things buyers are looking for is storage).  One area to really pay attention to is above the kitchen cabinets – don’t store anything up there, it’s distracting and looks messy (even decorative items) and bathroom counter tops, we tend to ‘collect’ soap, lotions and more. Clear off surface spaces – kitchen counters, your coffee table, end tables, kitchen table, desk etc…Clear out the clutter!

Pre-pack and depersonalize.

You know you are moving , so pre-pack certain items that you know are going to come with you.  For instance family photos and collections – we don’t want them in the space because they personalize the space – you don’t want buyers to feel like they are visiting, you want them to mentally move in – your memories will block that from happening.  Collectibles should also be packed up – again they are personal plus they can clutter up the space depending on the size of the collection.  Have a lot of art or books? A few are fine but if you have too many they can add bulk to the room making the space feel cramped, so pre-pack some of those pieces (at least the ones coming with you)

 

Let there be light!

Pull back the drapes, clean those windows and be sure to replace burnt out bulbs or up the wattage.  Light makes a huge difference in a space.  If you have a dark room, add some table or floor lamps. When it is time for your photos, be sure to have your lights on – over head, task lights all of your lights – it looks so much better in photos! Take a look at the two images below – image 1 has all of the lights on – even though they have beautiful natural light streaming in from the patio doors and window.  Look how bright the room is. Image 2 – no lights on at all.  The light from the window just isn’t enough.  Yes, it is a beautiful room but it looks a bit dull without the lights on.

 

          

Curb appeal.

Make sure the exterior is maintained, it’s your home’s first impression.  So trim the grass and hedges.  Make sure exterior lights are in working order.  Is the address plate visible and in good condition? Does the door bell work? Shovel or sweep the porch and walkway/driveway. These details are important.

 

Set the scene.

This is the fun part and the creative part. Use magazines as your inspiration -make the bed and make it look inviting like you would see in a chic hotel.  Have a great dining room space? Set the table to help buyers visualize entertaining in the space.  Add a touch of colour in the kitchen.  Some flowers or a fruit bowl on the island or kitchen table make the room look fresh. Take a look at your furniture or better yet get a friend to help – is there too much? Is there flow? You may need to re-arrange some pieces, so try to find a way to create a comfortable set up that encourages conversation but also shows off the space.

 

Be sure to keep the ‘creative’ stuff last and follow these steps in this order. Remember, home staging isn’t just about fluffing pillows  – it’s a step by step process to make the home look it’s best.  Buyers are looking for their new home not your old home, so follow these steps and your house will shine!

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